You may be aware of Bing webmaster’s prominent market share after Google, or you may not because of the limelight Google Search Console captures. Similar to the Search Console, the Webmaster does exactly the same but for Microsoft Bing. Bing’s ratio may not be massive compared to Google, but you will lose great opportunities by neglecting this. That is why we developed this detailed Guide on Bing Webmasters to help you learn everything about the platform. So, let’s get started:
What are Bing Webmaster Tools?
Bing webmaster is a platform Microsoft provides for their users to help webmasters add their sites for Free to Bing Crawlers to help improve the website visibility for the search engine. The platform holds several tools for website owners to improve their site performance to make it easier for search engine crawlers to crawl their sites.
In short, it allows you to track and monitor the complete health of the website and find ways to fix such issues to make it easier for visitors to search the site. Anyone running a website can easily track and manage the web site’s performance and health using the great features it offers.
Significant Features of Bing Webmaster Tools
When you open your Bing Webmaster dashboard, the first section on the front is called ‘Home.’ Under the home page, you will be given a quick view of your website’s significant activities. The first section on the home is ‘Search Performance.’ Under this, you can quickly check the average CTR, impressions, average position, total clicks, etc.
Moving on to the next section of BWT, you will find the complete list of site errors by categorizing them into different sections according to the severity. So, we can say you will get a quick glimpse of the site’s significant performance areas without even going through each section manually. So, for better research about your site, you can easily check each section of the menu given on the left.
Under the ‘Search Performance’ section, website owners get all the data related to their performance on the search engines. Users can easily segment data accordingly for their campaigns. Here you will find different sections such as:
- Total Clicks
- Total Impressions
- Average CTR
- Average Performance
Further, the section offers two sub-sections: ‘Keywords’ and ‘Pages.’ The users can quickly get a detailed breakdown of their website information related to keywords and pages.
Submit URLs for Faster Crawling
Apart from submitting a sitemap to the Bing Webmaster, you can also submit URLs individually to the platform for better and faster crawling. Those who want to get their URLs crawled and indexed quickly by the search engines now have a better option with this one.
For this, you need to start by going to the ‘Configure my Site’ section. There you will find the ‘Submit my URL section. Now you can submit as many URLs as you want under this and sit back to let Bing crawl and index your pages instantly.
Again, this section appears exactly the same as on Google Search Console. Under this section, users can easily check if there is an error with the crawling and indexing of the URLs. You need to simply go to the URL inspection section and submit your URL to check if there are any errors. You can check through this tool anytime if you face any SEO issues.
This is one of the best features of Bing Webmaster that even Google Search Console doesn’t have. This unique feature allows users to check how the Bing search engine sees your website. The Webmaster can quickly get the crawl information by checking total clicks, backlinks, HTTP code, impressions, date last crawled, etc.
In short, we can say that it provides all the data that the search engines collect by crawling the web pages. You can easily check how many of your pages experience redirects, errors, URL blocking due to ROBOTS.txt file, malware infection URLs, etc.
Again, you will also find the same feature in Google Search Console. It offers website owners to submit their sitemaps in several formats, which GSC does not, including XML, RSS 2.0, Yahoo mRSS and Bing mRSS, Atom 0.3 and 1.0, text, etc. The Google search console accepts only XML sitemaps. So, for those who want to submit different sitemaps, Bing is a great option.
Those who want to give Bing a complete overview of your site at once must submit their URLs on Webmasters tools. This way, you can simply submit your Sitemaps, check your URL list, and find issues while indexing.
The next and the most crucial section of the Bing Webmasters tool that everyone love is the SEO section. In order to provide users with complete assistance, Bing offers an entire SEO section to make their campaigns easier. Under the SEO section, there will be four sub-sections, including:
- Keyword Research
- SEO Report
- Site Scan
Under the backlinks section, users can easily segment backlinks as per domains, pages, and anchor text. One of the most popular features among them is comparing similar sites. The keyword research tool allows excellent features to the users, just like the many other keyword research tools such as SEMrush, Google, Ahrefs, and many more.
You can easily find new competitive trends based on their search appearances and trends. With the SEO report, you can identify how many of your pages are not working in a proper SEO-friendly manner. This gives you details on where you need improvement and where your efforts show results. The last sub-section of the SEO part is the Site scan.
Under this, Webmasters can easily make a quick Site audit to check the SEO of their website performance. You will easily get the list of errors, warnings, and notices to check what issues occur for the success of the web pages.
Bing Webmaster tools may not be number one, but this great platform allows complete control to the website owners. It contains an individual configuration section for the website where the Webmaster can take the wheel in their hands. Under the configurations section, you will find two sub-sections,’ Crawl Control’ and ‘Block URLS.’
A crawl control feature is a unique tool even GSC doesn’t have. It allows users to manage their crawling speed so that you will minimize the stress on your servers during heavy traffic days. And with the Block URL section, you can easily block URLs that you don’t want the search engines to crawl.
Tools and Enhancements
With the tools and engagement feature, the platform allows you to easily identify issues and solve them to improve your search engine’s performance. It offers a tool named ‘Robots.txt’ to check if the URL is allowed for crawling or not.
Also, you will get the chance to edit the changes as required. Further, it consists of the ‘Verify Bingbot’ feature that allows you to track bad bots coming to your site. You can simply enter the IP addresses coming to the site and the type of Bots.
Security & Privacy
Now the last and most crucial section of Bing Webmaster Tools is the ‘Security and Privacy section. It is subdivided into two sections: Copyright Removal Notices and User Management. Many times, individuals rank a website for copyright issues. You can use this section to respond to copyright issues flagged by other users. In case you think the claim is not valid, you can reject the issue. Under the User Management tool, you can control how many users can manage your account by specifying their roles as Read Only, Write Only, and Administrator.
Is the Right Time to Use Bing Webmaster Tools?
Website owners need to look at every single concept of the SEO process. For this, they need to work on the various search engines actively. And according to the researchers, Bing offers excellent advantages to the users. With the help of Bing Webmaster Tools, you can easily track each possibility, disrupting the indexing and crawling process and improving your visibility on the Bing search engine. Webstealer will keep updating our users about the various updates on the webmaster tools.