Google has been very concerned about user experience these days. This new version of Google Analytics is an addition to its commitment to making search engines a reliable and user-friendly platform.
What is Google Analytics? How to compare the more recent version to the older version? And how does the new version help new marketers? Hang on! We are going to answer everything below in this article. Here you will get a walkthrough for Google Analytics 4 and the ways you can benefit from it.
What is Google Analytics 4?
This new version of Google Analytics is built on the same platform for app+web. This app+web version of analytics is based on providing insights from cross-channels. This is released to deliver better tracking facilities for the users to access the data across applications, software, and websites.
Main highlights of Google Analytics 4
- The main focus of this new version of Analytics is to provide marketers with complete information on customer’s journey. The goal is to give elaborative details about the metrics of users on the websites. Also, it seems to focus highly on tracking the end-to-end journey and not just the individual metrics across the various segments of the website.
- Instead of the views and segment features, Analytics 4 features “data streams.”
- It is designed to be future-ready. Capable of working in a world without cookies and data identification.
- The “View” level section is removed in this new version. However, the older version used to carry the three areas: Account, property, and view. This Google Analytics 4 consists of only two levels, i.e., Account and property.
Google Analytics 4 features in detail
Measure trends for the last 7, 28, and 90 days
Unlike the universal Google Analytics, you can now measure the trends for the last 7, 28, and 90 days. You can have an idea from this data whether things are going in the right direction or not. When you open your google analytics home page, you can change the time setting from today to yesterday, last 7, 28, and 90 days. You can also customize the time frame as per your needs.
Track Realtime data
Now you can easily track the status of your Real-time users with just a simple click. Click on the Realtime icon located below on the Home page of Google Analytics. Now you can access the data of the users present during the last 30 minutes.
Check the number of organic visitors.
Want to know where your organic traffic comes from? SEO professionals need the data of organic sources more than other things. Go to the ‘Acquisition’ section and click on the overview button. Here you will get the option to select on the medium. Click on the ‘New users by User Medium’ to see the Organic traffic coming to your website.
Analyze returning users
Customers returning to your site are more likely to make purchases in the future. SEO experts use user retention data and the users returning to your site to prepare their marketing strategy. Google Analytics 4 allows the marketers to analyze the data of returning users and those who spend time on the various pages and sections of the website. If you have a website with no returning visitors, there must be some website-quality issue. In most cases, a well-optimized website receives at least some amount of returning customers.
Learn about your user’s devices
The devices your users use to make a significant impact on the conversion rates of your website. Users these days use multiple devices to access the internet. Marketers collect this data to enhance their website for better conversions. This information helps them to make changes to the website according to the user’s preferences.
Identify the top countries.
SEO experts need the data of their users coming from various countries to have better results. Marketers use the data of users coming from the top countries to make strategies for their campaigns. This helps them nurture the customers from various parts of the globe and optimize it according to their needs.
Automated Analytics Intelligence Insights
This Automated Analytics Intelligence insight is an excellent feature of Google Analytics 4. It contains many suggestions and insights related to performance, demographics, user acquisition, traffic analysis, technology, and e-commerce. Knowing all the insights about your website enables you to understand the site better than results in making a better strategy regarding the SEO.
Final Thoughts
As you reach the end of this blog, you can understand how Google made it easier for website owners to access their user’s data. Accessing users’ data and analyzing for the optimization of the website is the goal of marketers. As the competition is increasing day by day, it is essential to adopt new strategies. Google helps in making this task easier by releasing its Google Analytics 4. This update is making things easier for marketers to have insights in the form of automated analytics.