Any marketing method that uses electronic devices to deliver messaging and measure its impact. In practice, digital marketing generally refers to marketing campaigns that appear on a phone, tablet, computer, or other devices. It is accessible in any form, including display ads, online videos, and social media posts.
Digital marketing, usually compared to traditional marketing such as billboards, direct mails, and magazine ads. With the accessibility of the internet, the number of people who go online daily also increases each passing day. “continuous” internet usage among adults increased by more than 5% in just the last three years. It is how today’s businesses are getting their brand in front of their best prospects and consumers.
Compared to traditional marketing ways such as billboards, prints, and TV, digital marketing is mainly data-driven. Most digital marketing platforms provide access to campaign reports for comprehensive data analysis.
With the help of the internet and technology, digital marketers can collect and analyze various customer behavior or user engagements, allowing them to facilitate more personalized content and advertisements towards clearly defined audiences for better results and meetings.
Facts of Digital marketing
Are you looking for digital marketing facts, then read below to read the facts about digital marketing. There are more than 4.0 billion internet users, 1.3 billion websites, and 2.1 Facebook users globally, and this number is increasing every day.
Below are the best facts about digital marketing.
Social media importance
Studies and surveys carried out by professionals in social media marketing reveal statistics about online marketing. It states that about 90% of marketers said that social media is crucial for their business.
Internet users on Social Media
Research says that 70 percent of internet users are present on at least one social media platform, meaning that most users are reachable through social media.
Number of Google searches
The search number on Google per second is above 42,000. There are over 130 trillion indexed pages, and this number is continually growing. It shows how the dominance and reliance of search engine activity over other internet activities are expanding.
Usage of Search Engines
Usage of search engines differs in various parts of the globe. While Google takes up the most significant part of India and the USA’s search engine market share, Baidu takes up over 60 percent market share in China, where Google falls behind with less than 5 percent. It indicates the considerable value of SEO (search engine optimization).
Importance of Email optimization
Another study states that more than 55% of emails are now opened on a mobile device, meaning that email optimization for mobile devices is essential.
Mobile user stats
According to the Google report ‘the mobile playbook,’ 94 percent of users use smartphones for local information online. Based on that report, 52% of those users go to the store they found online.
Why choose Digital marketing?
When small businesses get started, their main goal is to get their first group of customers through the door. They may depend on traditional advertising forms, such as prints and coupon mailers or billboards. While this method may bring in a trickle of business, there is an easier and better way. Companies should consider the substantial marketplace prospects online. Read below to understand the benefits of digital marketing.
Modern Customers are online.
The modern audience is growing and moving toward a more digital experience when making purchases and researching. Search engines, for instance, Bing and Google, remain the most reliable channel for customer research. Whether customers are at the initial stages of the customer journey or ready to purchase, they frequently use search engines for gathering the information they need to make an informed purchasing decision and find out more about specific brands.
As more and more potential customers use their mobile devices as part of the customer buying journey, digital marketing methods will become even more crucial. The marketers should opt for delivering content to the customer right in their moment of need. Utilizing digital marketing methods is one of the remarkable ways to attract customers looking for services or products just like yours in a time of need.
Your competitors are online.
For your business to be a success, you need to heed attention to what the competitors are up to and learn from it. Consider your competitors not just as someone you want to beat but someone you can know from.
When you see what your competitors are doing, you will get an idea of what will work and what won’t. Whatever your business type is, your competitors have established a web presence. What sort of content are they posting? Are they using a lot of graphics or blogging and videos?
If the prospects begin to search for a business like yours and find competitors’ websites but not yours, you should know that your business is not running. Your potential customers cannot choose you if they don’t know about you. In this case, your competitors have just raced ahead of you regardless of whether they have an effective site or a clear message.
Your customers will come to you.
Consider digital marketing as a way to make yourself available to the people you are trying to attract to offer your services and products. The scope of your business can break the roof. You will attract a much broader audience than you could by just catering to local prospects.
By building a web presence, your business is open for business even when it is closed. You can form an atmosphere in which your consumers can come to you anytime, night or day.
If they want to, your prospects and customers can send you emails with questions, make purchases and browse inventory. Potential consumers who have no way to arrive at you physically can still purchase from you, whether they cannot come to you by transportation, disability, or living too far away.
Digital marketing is affordable.
Even big organizations with large marketing budgets need to be conscious of how they spend their marketing money. One of the most significant assets of digital marketing is that these marketing methods are affordable and effective.
Not only can digital marketing methods are more affordable, but they also offer a good ROI for business owners. Content marketing costs three times less than most traditional marketing tactics.
By investing in more cheap tactics that offer a positive ROI, business owners and marketers can better optimize their marketing budget. Business owners can save a lot of money by administrating affordable digital marketing methods for some campaigns while still investing in campaigns that may need more costly, traditional marketing materials. Eventually, these effective and affordable digital marketing strategies help businesses get the most out of their marketing budget.
What is the importance of Digital marketing?
Digital marketing is an excellent opportunity for your business to expand and reach new heights. You will be able to run various digital marketing campaigns to drive valuable business results. With digital marketing, you can observe your movements as you go. You can see if they are a successor that requires more improvement. If your campaign needs improvement, you can make instant changes and administer them at any point during your campaign. With digital marketing, you do not need to worry about bothering your audience. Every campaign you launch is trackable; you can easily track a campaign’s ROI and other indicators to view if it is driving valuable results for your business.
What are the types of Digital marketing?
Digital Marketing, divided into various groups. Here is a list of different digital marketing types you should know about.
Search Engine Optimization (SEO)
Let us begin with SEO, which stands for Search Engine Optimization. SEO is used to make your business optimized for search engines like Bing and Google. It is all about moving you up the search engine result page rankings to provide better visibility for users looking for your website. Most people do not bother scrolling to page 2 of search engines, so SEO is bound to work if you want to generate more business from online searches. By no means is search engine optimization is a quick fix; when you sign up for SEO, the team will always inform you that the process will take some time to yield results.
Social Media Marketing (SMM)
Compared to other TV and print channels, social media adds a whole new dimension of engagement and interaction. Instead of just broadcasting messages out to a mass audience, you can interact with the customers and listen to what they wish to say. There are all types of channels – Instagram, LinkedIn, Snapchat, Facebook – and options ranging from organic – for instance, Facebook page posts, groups, stories, and messenger – to paid – like Facebook ads. Almost every business should be on at least a couple of these social channels.
Social Media Optimization (SMO)
SMO is the wave of online marketing and is the perfect bond between SEO and social media; as a business trying to attract customers online today, you cannot do it without addressing the critical crossing of online visibility and customer interaction. SMO is designed to promote your product or service through various social media channels. It includes video sites like YouTube, networking sites like Twitter, Facebook, and LinkedIn, bookmarking sites like Reddit. SMO is developed to build the trust factor in the online world.
Pay-per-click (PPC)
Pay-per-click or PPC is one of the most known methods of digital marketing. It is a particular advertising model where you only pay for the number of clicks you receive on your ad. PPC is under the search engine marketing umbrella when it applies to SERP ads. Still, it can also extend to affiliate marketing and ads on another website. If a customer clicks on your ad, you will pay a minimal cost; if no one clicks, you pay nothing. It is attractive for small businesses that are limited on a budget.
Email Marketing
It may seem old school in a world where everyone is instant messaging, but email marketing is still one of the handiest digital marketing tools. E-commerce sites and retail brands are witnessing a lot of success with pushing seasonal promotions and discounts. At the same time, you can also utilize email newsletters to nurture your prospects by providing them a lot of significance beyond just pushing your services and Products.